VTV enters its 9th year as a successful media entity, as Vmedia has already begun providing services of four different mediums to the citizens.
Since its establishment nine years ago as a private television broadcaster in the country, VTV has faced numerous obstacles and challenges throughout its development. It was during a time when the country had opened up opportunities for private broadcasters to flourish, following provision of TV services by the government.
Because of this, a newly-introduced TV channel was accompanied by high hopes by the citizens. However, the goal is not without several hurdles on its path - a problem faced by the private TV channels even now. Not being provided an opportunity for terrestrial broadcasting, lack of space, and insufficient manpower is just some of those issues faced by VTV, in addition to similar channels.
Regardless, there is a reason why such a perseverance is still in effect - for the purpose of expanding the broadcasting industry in the country, to make it independent and to have private broadcasters play a central role in them. This is an ambition of VTV’s founder Qasim Ibrahim - who has been a major pioneer in the development of the country and its citizens. Providing education and employment has always been a feat that earned him gratitude time and time again, but their role for the country’s further development is what will fit the grand design of that ambition, and Mr. Qasim is one who strives for the cause.
The launching of VTV - on September 5th, 2008 - is the game changer that removed the government’s monopoly on the country’s broadcasting industry, making a debut of private broadcasting. Coincidentally, VTV’s launching came at the heated moment of that year’s Presidential Elections - a truly challenging moment for a fledgling TV station at that time. In spite of it, the channel still dived into the fray to bring out the best in itself.
VTV, which operated in Thilafushi before moving to Malé, remains the only news and content broadcaster which maintains its limitations and guidelines. It is also revered as broadcasting some of the most extravagant events - such as the World Cup 2010 and Euro Football tournament, as well as the first international sports tournament based at an atoll outside Malé – the SAARC Twenty20 Cricket Cup. To top it off, VTV is the first broadcaster in the country to air the World Cup in High-Definition, and live broadcasted to the world, with TVM, the Maldives underwater cabinet meeting to highlight the impact of climate change.
VTV is also immersed in Maldivian politics, as it provided news and updates corresponding to the events as it unfolded, while associating with foreign news outlets to broadcast news around the world, and providing a variety of interesting programmes.
But it wasn’t all smooth sailing. VTV has faced problems of numerous magnitudes, but what shook the broadcaster to the core was the attack on the station on March 19, 2012 - as it was broadcasting the opening of the Parliament.
It was the most devastating attack on the Maldives media at the time, with rioters breaking all the windows of the building. However, bouncing back up on its feet, it was given a more complete form, when Mr. Qasim introduced VMedia. And from then on, a handful of various mediums made their entrances under its brand, making it diverse and even more successful. Now, with the help of innovation and the modern world, VTV leads the path in every way when it comes to being a broadcasting medium.
Today, VTV, VFM 99 radio, VNews Online, and Veekly magazine, are four notable media brands that garners the full confidence of the citizens. And while it had ascended from its humble beginnings, they still continue to transcend.